Having grown up in the Crenshaw neighborhood of South Los Angeles, Haddish – who grew up in poverty – is familiar with the need for accessible and affordable food. In 2020, 39% of Black households in L.A. suffered from food insecurity.
Haddish plans to offer specialty items as well as educational programming where people can sign up for classes and learn everything from how to cook to how to become financially literate.
She told the Washington Post, "I'm a firm believer that once you understand how money works, once you understand how food works, you become a healthier, happier human being. And when you're healthier and happier, the family's healthier and happier, and the community's healthier and happier."