Black Spending Power Is Prompting Change At The Box Office

Fist raised with rope around wrist
Alyssa Guzik
October 31, 2022

Black America’s spending power is HUGE. As of 2022, we’ve reached a record $1.6 TRILLION in spending! 

So it’s no surprise that when we see Black heroes on the screen, we will show up and show out.

DC’s superhero, Black Adam, hit movie screens with our epic power behind it. In its opening weekend, it brought in around $140 million globally - almost earning its entire $200 million budget back in 3 days.

But Black Adam isn’t the first Black superhero to bring supernatural profits. 

Superheroes like Meteor Man, Blankman, and Blade brought Black audiences out in droves. Earning almost $150 million collectively in a time when blockbuster money was much less than what we see now, Black heroes were still drawing audiences.

So why are the whites so pressed?

It all comes down to power and money. White supremacy would have everyone believe that Black people don’t have either. Our entire culture is vultured by others because of how lit we are. Our investments and moves shape popular society.

We’re making the system nervous. We have power and sway and money that they’ve wanted us not to have for the longest time. We make waves, and we cause shifts because, in the context of everyday life, WE are the superheroes.

We have a quick favor to ask:

PushBlack Finance is a nonprofit dedicated to raising up Black voices. We are a small team but we have an outsized impact:

  • We reach tens of millions of people with our BLACK FINANCIAL NEWS & ECONOMIC EMPOWERMENT STORIES every year.
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  • We run VOTING CAMPAIGNS that reach over 10 million African-Americans across the country.

And as a nonprofit, we rely on small donations from subscribers like you.

With as little as $5 a month, you can help PushBlack raise up Black voices. It only takes a minute, so will you please ?

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