Beyoncé’s World Tour Helped Boost The Economy

beyonce singing into microphone
Via Wikimedia Commons
Adé Hennis
September 20, 2023

Beyoncé has made history with her RENAISSANCE world tour. The chart-topping performer has earned the title of having the highest-grossing tour ever led by a female artist, according to Chart Data. This is good news not only for Beyoncé, but also the economy.

Popular concerts – like RENAISSANCE – along with blockbuster film releases this summer gave a big boost to the economy, contributing $8.5 billion to U.S. growth. Local communities are also benefiting from these entertainment factors.

In New York, local beauty businesses – from aestheticians to nail technicians – were in high demand days before Beyoncé’s performance. However, the economic boosts of these tours may be short-lived.

With nationwide tours coming to an end along with the student loan moratorium, Morgan Stanley economists expect a drop, or “hangover effect,” in consumer spending for the final quarter of the year.

While the boost to the economy may have been temporary, the impact and influence of Beyoncé’s RENAISSANCE tour is here to stay. The tour ends on October 1 in Kansas City, Mo.

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