This Holiday Boycott Wants You to Skip Target, Amazon, and Home Depot

black lives matter protest against black friday
Via Wikimedia Commons
Adè Hennis
November 25, 2025

On November 10, Black Voters Matter (BVM), Indivisible, and Until Freedom, launched the “We Ain’t Buying It” campaign. Its target is retailers that support President Donald Trump.

In a statement, BVM mentions Target, Home Depot, and Amazon as corporations that have collaborated with Trump’s “rising authoritarianism, fascism,” and “anti-American agenda.”

Between November 28 and December 1, people are advised to avoid shopping at major retailers aligned with Trump and instead spend their money at small and local businesses.

From November 1 to December 31, 2025, online sales in the U.S. are predicted to reach $253.4 billion; $80 billion of that is expected to be spent on Black Friday and Cyber Monday online and in-store shopping.

“These corporations can’t keep cashing in on working people and pretending their hands are tied,” said Tamika Mallory, co-founder of Until Freedom. “They get billions in tax breaks while their executives pocket record paychecks and bonuses, but when it’s time to stand up against fascism and racism, they go silent. We see it, and we ain’t buying it.”

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