This NBA Legend Saw The Potential In This Startup Company

kobe smiling
Via flickr
Adé Hennis
May 22, 2023

Kobe Bryant was one of the best NBA players of all time, but he's also been admired for the business decisions he made off the court.

In 2014, Bryant invested in BodyArmor, a startup sports beverage company. With so many powerhouses in the sports drink industry, it was a risky investment for the NBA legend. But it was a shot Bryant was willing to take.

The beverage company proved to be successful and was purchased for approximately $5.6 billion in 2021. Bryant had a 10 percent stake in BodyArmor, so it was a huge payday for the Lakers legend.

Bryant’s estate was estimated to have made about $400 million from the sale, and while he passed away in 2020, he continued to make passive income which can now be passed on to his family.

Kobe’s smart investment benefitted his loved ones. What ways can you think of to prepare for your future generations?

We have a quick favor to ask:

PushBlack Finance is a nonprofit dedicated to raising up Black voices. We are a small team but we have an outsized impact:

  • We reach tens of millions of people with our BLACK FINANCIAL NEWS & ECONOMIC EMPOWERMENT STORIES every year.
  • We fight for ECONOMIC JUSTICE to protect our community.
  • We run VOTING CAMPAIGNS that reach over 10 million African-Americans across the country.

And as a nonprofit, we rely on small donations from subscribers like you.

With as little as $5 a month, you can help PushBlack raise up Black voices. It only takes a minute, so will you please ?

Share This Article: